THE ORIGIN OF THE COLOURFUL KENYAN MATATUS

The history, the culture, the art and the transition that has seen the growth of the Kenyan Matatus are nothing short of glorious, a close scrutiny and careful documentation will bear just the same results. It is my hope that, along the course of our journey together, I paint the true picture of the history and lifestyle that the Matatus, now a part of our existence, continually influence the trajectory of our future .

THE HISTORY

The first modernized mode of transport in the City of Nairobi was Horse drawn rickshaws monopolized by Mr. Aly Khan who owned and operated stables at Nairobi’s Market Street, currently Muindi Mbingu Street. Mr. Douglas Galton-Fenzi changed the game when he set up the royal east Africa Automobile Association. This was shortly after being the first person to make the historic Mombasa to Nairobi drive in 1926. The motor vehicle industry quickly gained popularity among the white settlers owing to the ban that prevented the licensing of Africans to carry passengers .

THE UNIFYING FACTOR

While at it, the textbook Matatu Love affair brews with Johny at the rear seat trying so hard to make known his Gucci belt and exotic perfume, while Kevo is busy wooing his way into the attention radar of Mary with a Smooth, “ Utafungua dirisha ama Nifungue Roho?”(will you open the windows or should I open my heart) Nothing speaks more unity five years later, while prepping Kevin Lagat for the wedding show with Mary Nantei , than the catchphrase we met on the Mathrees to Ronga and I paid for her fare. Music, hot and cheesy supplied courtesy of the number one Matatu content provider, NYCE MEDIA, plays in the background as Njeri constantly monkeys from the entrance to the road and back again to allow for those talkative Mama Mbogas to alight with their merchandise and leave Mercy at the back of their seat yearning for more of that Juicy talk about the drama that went down in the estate.

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…..protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. UNHCR works to protect and assist refugees everywhere. UNHCR has been running a step for safety campaign which was a walk initiative aided to  draw attention to the plight of forcibly displaced people and strive to change the public perception of the refugee narrative by highlighting their resilience. NYCE MEDIA ran the campaign for one month both content in matatu and wifi in restaurants within Nairobi

…..a state of deep relaxation while at the same time knowing your desires have been delivered straight to the universe. @ PrideInn Hotel Lantana Hotel, Westland, Nairobi

…….by Nyce Media Agency and aims at emerging and established talents before rewarding them for their efforts.The prospect was coined and initiated by the CEO Mr.Gilbert Kinanga as a tool to fulfill the company’s social responsibility.The awards will cover an array of disciplines including but not limited to performing artists,comedians and upcoming artists,sports persons,radio and TV presenters and fashion enthusiasts.

……….. and access to quality and affordable health products and services. PS has been running a campaign of saving lives, helping families and protecting them from diseases. Population service has been using subsidy to reduce barriers to access and leveraging private sector distribution chain to reach those in need within their space. NYCE MEDIA has been running the campaign in 320 locations.

…….in its quest, GOtv was seeking to reach people in unparalleled ways including but not limited to Bill Boards, Radio, TV, Online and for the first time in Matatus through Nyce Media Services. Nyce Media Services push for advertisers to seek new ways to place communication in unusual places is partly an effort to draw people in just at the time they might be thinking about that product or service. The move to put more intrusive advertising in more public places comes as advertisers fret that people aren’t paying as much attention to traditional advertising methods, especially the staple 30-second television spot. That’s left marketers eager to push their message in places and ways that force people to pay attention. Thereby REALISING Diversification and customization are perhaps the most appropriate terms that we should use when speaking about the future of native advertising, GOTV reached 6.4 million every month.

….to be the biggest beneficiaries of the product. Nyce Media was able to run the Nestle campaign in 70 locations. NESTLE’S Campaign that is, 3 in 1 dubbed the most successful with adverts being haltered due best market product reception. Giving the best solution to attract the prospective audience. NESTLE reached 5.2 million every month.

Nyce Media do both content,wi-fi and branding , completing the cycle for Telkom

Matatus, having routed within the youth cultures defining how they dress, communicate and interact, became an ideal platform for the campaign. Nyce media did both content and Wi-Fi, completing the cycle for Telkom. Therefore in a month Telkom reached 2.3 targeted audience.